Marketing Strategy. Creative Thinking. Visual Storytelling.

Digital Marketing Planning & Strategy​

• Able to take goals and needs into actionable strategies and see through from concept to execution and analysis. ​

Google Analytics

• Able to capture, read and understand analytic data to drive new campaigns, respond to and modify digital initiatives as needed, and continue to grow a stronger strategy with every result.​

 PPC Advertising

• Set up various PPC campaigns to match specific goals and calls to action.

Social Media

• Experience in Facebook, Instagram, LinkedIn, YouTube, & TikTok - Cultivating both organic and paid content strategies to reach our intended audience.​

AI Fluency

• Adapting AI capabilities to create processes that can simplify and streamline tasks and jump start research.​

Content Writing ​

• From blogs, website messaging, campaign content, and newsletters to technical writing for instructional manuals and scripts for instructional videos.

• Creating text across all marketing channels to reflect not only keyword goals, but match tone and user experience to a well written piece.

Web Design

• Maintain and update websites with fresh content & images​

• Create specific landing pages that tie into our online ads to drive conversions

• Experience with multiple CMS platforms 

• Working knowledge of HTML and CSS

SEO & SEM

• Able to analyze web code and utilize various tools to maximize all page and image optimizations​

• Creating specific landing pages, using keyword research to align our text to the goals and utilizing compelling images, text and CTAs to drive traffic

Online Brand Reputation

• Analyze and monitor online brand reputation​

• Turn negative feedback into a positive response

• Learn from the feedback into creating new content

Email Marketing

• B2B email marketing campaigns

Print Marketing

• Create print marketing pieces for sales staff which also acted as a digital resources online for our customers

• USPS Direct Mailer Campaigns - analyze location data and creative direction to reach intended audience

Media Buying 

• Worked both with agencies and directly with advertisers for TV & streaming ad spots ​

Photography & Videography + Editing​

• Strong skills in DSLR photography, drone piloting and video production. Great editing capabilities within Adobe Creative Suite.